Spooky Show Podcast:
Brand Marketing & Social Media
I launched Spooky Show in 2020. Focused on “dark history” – the show was a fun side project that I grew on my own through social media marketing, specifically through TikTok and Instagram reels. Only two years since launch, I’ve averaged more than 10,000 listeners per episode.
Note: I’ve moved away from this project on my own accord due to my own moral convictions, but I am proud of its growth and I hope to leverage this listener base in the near future for a new project on a different subject matter.
01. Organic Social & Video Content
After releasing a few episodes, I built the social media channels for Spooky Show from scratch. The podcast started with a Facebook account, a Twitter account and a Facebook page – amassing more than 4k followers combined.
Most of Spooky Show’s listener based came from my personal TikTok account – where I promoted the show and built a community base of other popular podcasters who were willing to boost my show as I did theirs.
02. Community Engagement
Once I built a strong foundational community, I continued to engage with my listeners through live twitch streams, Facebook groups, giveaways and contests to win merchandise.
