Hi, I’m Kait
Digital Director + Storyteller
About Me
A seasoned professional with more than eight years of experience in the exciting realm of social media and digital marketing. While “chronically online” since twelve years old, my professional journey in the industry began in 2016 after graduating from Salisbury University with a B.A. in English and a Minor in Communications. Since then, I have committed myself to creating compelling digital narratives and strategies to drive meaningful engagement across various platforms.
From my earliest experiences managing content and digital engagement for Applied DNA Sciences and The Karpel Group, I immersed myself further into the world of digital marketing at GovLoop in 2018, which ultimately lead me to my one true love: social media management. Drawing from my previous experiences, I seized the opportunity to revitalize GovLoop’s social media channels, which had been dormant for several years. I worked diligently to curate content strategies for multiple platforms to build brand awareness, increase lead conversions, and shape a recognizable online presence for the brand. Focused on digital storytelling and brand strategy, I have remained at the forefront of the dynamic digital marketing landscape. Having collaborated with prominent associations, entertainment companies, and prospering brands, I have dedicated myself to establishing authentic connections and generating substantial business growth. It has been an honor to contribute to and grow with the evolving digital environment.
Currently serving as a Digital Director at PLUS Communications, a public affairs firm, I have further refined my skills in content strategy development across various digital channels, clients and industries. With a focus on community engagement, data analysis, and comprehensive planning, I continuously strive to stay ahead of digital trends and create compelling, engaging content that resonates with the client’s audience.
Outside of work, you’ll find me buried in books (fantasy nerd over here!), writing short stories and poems, and attending SoulCycle classes.
Expertise
Social Media Storytelling
Social media isn’t just about posting content; it’s about weaving narratives. I am dedicated to going beyond the ordinary – creating content that captures attention and resonates.
Brand
Marketing
From brainstorming to creation to launch to maintenance, I’ve helped brands tell their stories, foster meaningful connections, and create a lasting impact in the digital landscape.
Content
Creation
Copywriting. Graphic Design. Content Calendars. Video editing. You name it. Brainstorming and developing engaging content for the ever-changing digital environment is in my DNA.
Digital
Strategy
A successful campaign goes beyond social media. I’ve helped clients execute and build holistic strategies across various channels from the ground up.